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Hive Creative Zone
 
The aim of Nottingham Trent University’s Hive Creative Zone project is to encourage creative industry graduates to consider starting their own business within Greater Nottingham.
 
The project will enable participants to recognise their own potential and then evaluate their potential business ideas.
 
The Hive Creative Zone programme consists of three main phases, which are as follows:
 
  • Raising Aspirations
  • Opportunity Identification
  • Opportunity Evaluation and Proof of Principle
 
Phase 1: Raising Aspirations
 
The programme will initially deliver a number of modules, workshops and engagements for graduates with existing creative businesses and role models with the aim of inspiring them to recognise their own entrepreneurial capabilities and consider the potential for self employment, freelancing or creating their own business.
 
During this phase the programme will concentrate on identifying the personal skills, attributes and behaviours of both typical and atypical entrepreneurial individuals, and will enable participants to identify and determine their own capabilities.
 
Phase 2: Opportunity Identification
 
Participants on the programme will then work to identify the potential of their ideas through a series of workshops. This will introduce them to the concepts of enterprise, encourage them to think in an entrepreneurial and enterprising way, and also to develop routes for the commercialisation of their ideas.
 
This stage of the process will enable participants to:
 
  • Commercialise or present their creative ideas whilst retaining their own artistic integrity.
  • Understand, build and use their own networks, collaborate with the right partners and appreciate what could go wrong.
  • Understand team working skills: recognize successful and unsuccessful business teams, analyse team roles, learning styles and personalities.
  • Recognize the importance of Intellectual Property, the value of themselves and how to prevent people taking advantage.
  • How to grow the venture to enable them to do what they really want.
  • Where and how to get inspired, to keep their creativity alive and initiate the next big idea, so that their business can evolve.
 
Phase 3: Opportunity Evaluation and Proof of Principle
 
For those graduates who wish to continue to develop their creative ideas, participants will then undertake a development path to assess the potential of their business and to determine how to best to develop it. This process is based on elements of the Nottingham Creative Network together with the NTU Hive’s successful HeadStart Opportunity Evaluation programme.
 
The aim at this stage is for participants to develop a Proof of Principle of their business idea. Delivery will be tailored to fit specifically with the creative industry sector through the use of appropriate language, style, content and examples. Individuals with potentially good business ventures will then be signposted on to appropriate business support start-up services to continue this process.
 
In order to support the delivery of the Hive Creative Zone project, the GNP will provide NTU with £200,000 of revenue funding over the 2008-11 financial period.

Generated: 04/09/2008   |   Modified: 04/09/2008 by Michael Durban

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